Advertising Explained (RLE Advertising)
1. Auflage
Erschienen am 2. Mai 2013
120 Seiten
978-1-136-66426-7 (ISBN)
Beschreibung
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.
The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.
Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference.
First published in 1949.
The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.
Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference.
First published in 1949.
Weitere Details
Reihe
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für höhere Schule und Studium
Dateigröße
7,77 MB
ISBN-13
978-1-136-66426-7 (9781136664267)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
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Andere Ausgaben
Dennis Caton
Advertising Explained (RLE Advertising)
Buch
11/2015
1. Auflage
Routledge
70,30 €
Versand in 10-20 Tagen
Dennis Caton
Advertising Explained (RLE Advertising)
Buch
03/2013
1. Auflage
Routledge
169,40 €
Versand in 15-20 Tagen
Person
Dennis Caton
Inhalt
1. Words of warning 2. Why advertise? 3. The media: the press, outdoor publicity, film advertising, radio advertising, point of sale publicity, direct mail 4. The mechanics of advertising: paper and printing, mechanical production, colour work, adaption of press advertisements 5. The advertising agency 6. The science of advertising: advertising strategy, advertising tactics 7. Overseas advertising 8. Now you know.
