Business Innovation
How companies achieve success through extended thinking
Legend Business (Verlag)
Erschienen am 27. Mai 2019
288 Seiten
978-1-78719-791-6 (ISBN)
Beschreibung
Innovation generally refers to changing processes or creating more effective processes, products and ideas. For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can increase the likelihood of your business succeeding.
Bringing innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in the marketplace. This book will give you the insight from industry professionals that have been there and sold the t-shirt. They will help define your objectives, create, market and monetise your IP.
Bringing innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in the marketplace. This book will give you the insight from industry professionals that have been there and sold the t-shirt. They will help define your objectives, create, market and monetise your IP.
Weitere Details
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Legend Press Ltd
Dateigröße
5,95 MB
ISBN-13
978-1-78719-791-6 (9781787197916)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
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Andere Ausgaben
Business Innovation
How companies achieve success through extended thinking
Buch
05/2019
Legend Business
47,10 €
Versand in 3-4 Wochen
Inhalt
- Cover
- Title
- Copyright
- Business Innovation
- Foreword
- Introduction
- Part One: Preparing for Innovation
- 1.1 Business Structures
- 1.2 Mastering Business Plans
- 1.3 Developing an Innovative Mindset in Leaders and Teams
- 1.4 Cracking Open The World's Finest Academic Minds to Drive Innovation in Business
- 1.5 The Lean Start-up Policy - a Framework and Philosophy for Innovation
- Part Two: Focus on Intellectual Property
- 2.1 Strategic IP Management
- 2.2 Cost-effective Handling of Intellectual Property
- 2.3 Keep Informed about IP Rights
- 2.4 Business and Making the Most of Your IP
- 2.5 Using Trademarks, Design Rights and Copyright to Protect Innovation
- 2.6 Protecting against IP Disputes
- Part Three: AIDS to Innovation
- 3.1 Information Services Supporting Innovation and IP Protection
- 3.3 Online Presence: Ignite the Digital Spark
- 3.4 The Use of Patent Information for Innovation and Competitive Intelligence
- 3.5 Protecting Innovation without Patents
- 3.6 Reserving Patent Rights for Your Secret Processes
- Part Four: Extended Thinking
- 4.1 Developing a Patent Portfolio Strategy for Technology Start-ups: optimised for venture capital investment
- 4.2 Innovation in HR Practice
- 4.3 Adapting Defence Technology to Business Enterprise
- 4.4 Embracing Tech Transforms a Business Practice
- 4.6 Innovation, Creativity and Consciousness
- 4.7 Monetizing Innovation
- Contributors
