Display Advertising

A complete guide to developing, implementing, monitoring, andoptimizing an online display ad campaign The display business is online advertising's fastest growingfield. Google and others are starting to provide easy tools toenable small- and medium-sized businesses to take advantage of thisopportunity. This guide provides marketers, consultants, andsmall-business owners with the knowledge and skills to create andoptimize a display advertising campaign. It covers concepts,trends, and best practices, and presents a day-to-day plan fordeveloping, managing, and measuring a successful campaign. * Online display advertising is a hot topic, and this hands-onguide helps marketing professionals and small-business owners gainthe skills to create and manage their own campaigns * Provides an overview of display advertising concepts, includingtypes, formats, and how they're placed on websites * Explains how to plan a campaign, including defining goals andplanning resources, contextual and placement targeting, and keyworduse * Covers campaign launch and measurement, ad creation, socialmedia advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote abusiness successfully with effective online display adcampaigns.