The Executive's Guide to Corporate Events and Business Entertaining

Name: The Executive's Guide to Corporate Events and Business Entertaining | How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
Brand: Wiley
Price: 18.99 EUR
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How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth

Judy Allen(Autor*in)

Wiley (Verlag)

Erschienen am 14. Oktober 2008

288 Seiten

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978-0-470-15619-3 (ISBN)

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Beschreibung

An industry expert shows readers how to get the best return oninvestment from corporate events Corporate events and business entertaining are a major part of acompany's communication, marketing and public relations strategy.They are used by businesses of all sizes to solicit new business,create a corporate or brand image, and retain and build loyaltywith existing suppliers and customers. They can also be usedeffectively to elicit peak performance from employees and producecamaraderie and teamwork among co-workers. The corporate event barhas been raised dramatically and the competition to craft somethingoriginal that will help a business create public awareness as wellas industry and media buzz is fierce. Staged effectively, business functions can contribute to acompany's success, standing, profitability and businessdevelopment. But corporate events and business entertaining canalso seriously damage a company's image and put the company and itsmanagement in potentially high-risk situations if not handledcarefully, professionally, and appropriately. Corporate boards andchief executives are now seeing how company scandals played out inthe headlines can estrange customers, sink stock prices, and endcareers in a matter of minutes. And many of the transgressions thathave been made public have been linked to corporate events andbusiness entertaining. The Executive's Guide to Corporate Events and BusinessEntertaining provides executives with all the information theyneed before they plan, host, sponsor, or attend corporate events.It gives rising and established executives the tools they need tomove ahead with confidence in planning their next companyfunction.

Rezensionen / Stimmen

Praise for The Executive's Guide to CorporateEvents and Business Entertaining "A goldmine of insight and instruction. Anyone planning any typeof business event, large or small, must have a copy of thisbook!" --Lisa K. Altizer, Marketing Director, Mercer Mall, WestVirginia "As usual, Judy Allen has written a valuable book filled withimportant information. She adds depth and breadth to the body ofpractical knowledge about the nuts and bolts of event strategy andtactics. This volume should at all times be on the desk of everyplanner and every business executive charged with planning anevent." --David Sorin, Esq., CEO, Management Mpowerment Associates,and Author of The Special Events Advisor: A Business and LegalGuide for Event Professionals "Intelligent planning and thorough execution are the keys tosuccess for any corporate function. Judy Allen outlines asuccinct, practical methodology that will ensure your next eventachieves its stated business objectives and creates a positivelasting impression." --Zeke Adkins, Co-founder, Luggage Forward "In today's competitive business climate, a'business as usual' approach to corporate events andfunctions simply does not work. Judy Allen has compiled in onecomprehensive guide everything today's successful executiveneeds to know to take this strategic function to the nextlevel." --Evans Gebhardt, Executive Vice President, Eos Airlines,Inc.

The Executive's Guide to Corporate Events and Business Entertaining

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