Crowdstorm

A practical guide to tapping into the abundant ideas andtalent outside your organization Successful organizations are constantly searching for newideas. Historically, organizations have looked to theiremployees and select partners. They have used techniques likebrainstorming to gather and evaluate ideas. However, intoday's market, talent and new ideas can be foundeverywhere. The Internet has enabled organizations to greatly expand theirsearches far beyond their four walls. Instead of ten or onehundred people, organizations from startups to Fortunate 500 firmscan work with thousands or tens of thousands to discover and assessmany, many more ideas (as well as prototypes, partners andpeople). We call this Crowdstorming. But how do you organize so many people and ideas to get the bestresults? Our goal is to help our readers make Crowdstorming work; to helpmore organizations engage with people far beyond theirorganizational borders, to find better ideas, solutions, talent andpartners so we can address some of our most challenging problems --not just for the sake of business, but for our society,too. * Shaun Abrahamson has spent more than a decade as an early stageinvestor and advisor partnering with leading startups and globalorganizations to identify, create and launch new businesses enabledby newly possible relationships with customers and experts. * Peter Ryder is the former President of jovoto and has broadexperience as a consultant helping organizations improve theirbusiness through the use of new technologies. * Bastian Unterberg is the founder and CEO of jovoto, a Berlinand NYC based firms that organizes a 40,000 person strong creativecommunity to work with global brands on problems ranging from newproduct design to sustainable architecture.