Trade Show Exhibiting

There has been a remarkable expansion of the trade show circuit over the last decade. Unfortunately, most companies are still missing out on good trade show opportunities because they don't have the resources to sustain a full-time exhibit department. This guide aims to help any size company to achieve trade show success. The author explains how to investigate and evaluate shows, select the best floor space and negotiate to get it, design exhibits, structure presentations for show environments, take advantage of trade show services, and much more. The book contains checklists and questionnaires, time and money-saving tips, and solutions to the most common problems faced by exhibitors.