Communication is an important aspect of the behavior of the business manager and engineer whose success depends on effective communication skills, the more so as the international world of business and technology becomes increasingly complicated and as economic, technical, and cultural interests become more interwoven. In its exploration of language needs and applications in international business and technology, this books attempts to bridge the gap between the purely theoretical and the strictly applied. Thus, it presents useful psycholinguistic research, linguistic descriptions, and discourse analysis as they are applied to current international business and technical communication. Translation, as well as other cross-linguistic and cross-cultural issues are discussed. The skills of listening and speaking are discussed within the context of negotiation, and reading and writing are integrated within the context of effective technical documentation. Finally, some style sheets and practical guidelines for such crucial documents as proposals and executive summaries are given.
Rezensionen / Stimmen
«øThe reader! will gain a clear idea of how cultural patterns affect communication, possible strategies for coping with them, and the kinds of people she should hire to get the job done.» (Chuck Campbell, Technical Communication)
«By giving strong theoretical legitimacy to LSP, this book contributes much to moving SLA research away from its English-centric origins. It is relevant for anyone interested in LSP, bi- and multilingual acquisition, and cross-cultural communication.» (Robert J. Fouser, Journal of Multilingual and Multicultural Development)
«ø...! this book is a solid tool for multicultural and interdisciplinary groups working in the areas of business and technology.» (Vincent Merk, Setar Europa Newsletter)
Sprache
Verlagsort
Frankfurt a.M.
Deutschland
Zielgruppe
Editions-Typ
Illustrationen
Maße
Gewicht
ISBN-13
978-3-631-43289-1 (9783631432891)
Schweitzer Klassifikation
The Authors: Jan M. Ulijn holds an M.A. in Linguistics and a Ph.D. in Social Sciences. He is Associate Professor of Technology and Communication at the Eindhoven University of Technology, The Netherlands, and was Visiting Professor in the USA, China, Germany, and Eastern Europe. He is Director of Research Program in Technical Writing, Translation and Intercultural Business Negotiation as well as Trainer of European business people in the art of negotiation.
Judith B. Strother holds a BS and an MBA in Management as well as an M.A. in Applied Linguistics and a Ph.D. in Technology and Linguistics. She is Associate Professor of Applied Linguistics at the Florida Institute of Technology, Melbourne, USA. She is an experienced teacher of Scientific and Technical Writing, Psycholinguistics, and Research Methodology.
Contents: Psycholinguistic theory - International business and engineering practice - Foreign languages - Reading - Writing - Listening - Speaking - Technical documentation - Intercultural negotiation - Terminology.
