In a state of diminished job security, Americans are choosing to start their own businesses at a record rate. Many of these "accidental entrepreneurs" are corporate refugees who have chosen self-employment by default. Nonetheless, aspiring business people need the insider information that only an Unofficial Guide can provide. Author Diana Lynn -- a small business owner who has written several books and regularly lectures on small business concerns -- explains: the lowdown on networking, selling your services, hiring and firing, and tax issues; the benefits of becoming your own boss -- as well as the pitfalls; the savviest ways to keep overhead and expenses to a minimum; and the inside scoop on where to find office space, cheaper supplies, temporary help, and more.
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Höhe: 210 mm
Breite: 134 mm
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ISBN-13
978-0-02-862525-6 (9780028625256)
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Schweitzer Klassifikation
The Unofficial Guide Reader's Bill of Rights. The Unofficial Guide Panel of Experts. Introduction. I. Do Your Homework First. 1. Starting from Scratch. 2. What Kind of Business Makes Sense for You?. II. Planning for Success. 3. Your Business Plan. 4. Financing Techniques. III. Taking the Plunge. 5. Getting Up and Running. 6. Setting Up Shop. 7. Internal Management. IV. A Marketing Mindset. 8. Pricing Strategies for Profitability. 9. Getting Business. V. Beyond Start-Up: Managing for Growth. 10. Customer Service. 11. Pursuing Big Business. 12. Adding Staff. 13. Advisors and Partners. VI. Other Types of Businesses. 14. Home-Based Business Basics. 15. Setting Up a Web-Based Business. 16. Investing in a Business Opportunity. 17. Buying an Existing Business. VII. There More to Life Than Work. 18. Balancing Your Life. A. Glossary. B. List of Businesses to Start. C. Important Documents. D. Decommended Reading. E. Resources. F. Business Contacts. Index.
