Based on actual experience selling $10M business solutions with $25M/year results, this value selling book is also useful for internally selling projects. Focus is on opening (vs. closing), the problem-solution-value approach/case study, and creating a value selling organization. "A quick and enjoyable read that presents the nuts and bolts of value selling in an innovative way."
Sprache
Verlagsort
Maße
Höhe: 229 mm
Breite: 152 mm
Dicke: 7 mm
Gewicht
ISBN-13
978-0-557-05045-1 (9780557050451)
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Schweitzer Klassifikation
