The Internet: Business Strategies for Law Firms explains exactly what the internet is, how it works, and how your law firm can profit by it. Learn how to formulate strategies to: - market your firm online - develop successful new legal services - exploit your intellectual capital and share information with colleagues and clients. This practical guide is illustrated with case studies and examples, and includes action points, checklists, diagrams, essential web sites and a glossary.
Rezensionen / Stimmen
"This excellent title should certainly galvanize and give a much-needed shot-in-the-arm to law professionals ... the title can certainly boast of providing a very exhaustive exposition of strategies for law firms to adopt and implement for online marketing, site development, intranets, extranets." Global Law Review
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Gewicht
ISBN-13
978-1-85328-582-0 (9781853285820)
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Schweitzer Klassifikation
Part 1 Introducing the internet 1. What does the Internet have to do with lawyers? 2. Understanding the Internet Part II 3. Strategies for on-line marketing 4. Web site development strategies Part III 5. The law firm intranet 6. Knowledge management and intranets Part IV Electronic commerce strategies and case studies 7. Understanding electronic commerce 8. Legal electronic commerce and the law firm Part V How to get started: The Internet Essentials 9. Getting on-line: the practicalities 1. Understanding web technology 11. Security and the Internet Part VI Conclusion 12. The Changing role of the lawyer in the information society Part VII Appendices A. Using general Internet Sites and software resources B. Useful legal resources on the Web C. Getting on-line: key questions to ask D. Basic rules of etiquette
