Fast changing markets, greater demands for product variety, shorter product life cycles and greater global competition demand swift responses from manufacturing. How this challenge can be met through a new partnership between marketing and manufacturing provides the focus for this unique two-day event.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Gewicht
ISBN-13
978-3-540-51282-0 (9783540512820)
Schweitzer Klassifikation
Contents: Achieving a Competititve Edge:
Putting 1992 into Proper Perspective.- The Global Perspective: The issues and their importance to company survival and growth.- Linking manufacturing to the marketplace.- Marketing and manufacturing ... The facts relative to British steel in the three years leading to privatisation.-
Using Technology
Aggressively to Improve Market Position: Case Studies:
Present day issues for Lucas Industries.- Strategies for a global market recovery.- Shortening Product Life Cycles - the challenge to manufacturing technology.- Marketing to Manufacturing ... Overcoming the seasonality factor in a process industry.- A quality partnership.-
Strengthening the
Partnership: Practical Approaches:
The new marketing perspective.- The role of strategic information systems at the manufacturing/marketing interface.- Marketing and manufacturing... the issues for an international company.- Developing and implementing a marketing strategy in an industry with a single dominant customer.- Why the engineer must learn to speak and think in marketing terms.- Marketing and manufacturing a marriage of convenience? Make to market - improving the productivity of innovation.- Tying it all together: the logistics chain as the linking mechanism.
