The Primacy Effect

It is widely acknowledged that good communication skills are one of the keys to personal and business success today. Our reputations, jobs and promotions have become heavily dependent on the way we present ourselves to others and the way we communicate with both individuals and groups. In THE PRIMACY EFFECT, communications guru Michael Shea presents the ultimate guide to effective communication and influencing skills. Strong evidence suggests that it is in the first 15 seconds that our reputations and images are formed by others. This psychological first impression - 'the Primacy Effect' - is often the key to success in a presentation, interview or negotiation meeting. In this book, Shea shows how to prepare for and execute that first 15 seconds an any commu nication situation. He also examines other areas of communication eg., how to inspire an audience, non-verbal communication etc.
 
It is widely acknowledged that good communication skills are one of the keys to personal and business success today. Our reputations, jobs and promotions have become heavily dependent on the way we present ourselves to others and the way we communicate with both individuals and groups. In THE PRIMACY EFFECT, communications guru Michael Shea presents the ultimate guide to effective communication and influencing skills. Strong evidence suggests that it is in the first 15 seconds that our reputations and images are formed by others. This psychological first impression - 'the Primacy Effect' - is often the key to success in a presentation, interview or negotiation meeting. In this book, Shea shows how to prepare for and execute that first 15 seconds an any commu nication situation. He also examines other areas of communication eg., how to inspire an audience, non-verbal communication etc.