Equip yourself with tools to approach digital transformation within your organization successfully. Today, over 80% of digital transformation engagements fail to reach their objectives (as reported through a survey by Couchbase). The challenge to overcome is that the pace of change in digital has left business users falling behind. Geared towards non-technical professionals, this book seeks to get executives on track to lead this innovation wave.
Data as the prime lever in this innovation wave has accelerated the pace of change from earlier innovation waves by 25 years. Companies are finding it hard to adapt as their internal processes do not allow such rapid changes. Companies are stuck with outdated tools to manage DX projects. This leads to outsourcing the responsibility for DX to IT teams and outside system developers and causing great problems.
Toolsets from data visualization, simulated prototyping, video editing and Whiteboarding will be introduced and simplified to show you can use simplify them to deliver on your business goals. Case studies that feature the digital transformation journeys of companies like Hertz, BBC, Domino's Pizza and more will be explored.
What You'll Learn
- Derive business outcomes and KPIs to successfully direct digital transformation Initiatives
- Work with new toolsets that business owners can use to effectively collaborate with data scientists, data analysts and data engineers
- Recognize valuable data and align data monetization with business goals
Who This Book is For
Non-technical business owners and professionals
Rezensionen / Stimmen
"Business professionals will find that Demystifying digital transformation does what its title says it will do. It's a crisp, clean, and concise resource. For teachers and professors, it is good recommended reading for a course on the future of work . ." (Ernest Hughes, Computing Reviews, July 5, 2024)
Auflage
Sprache
Verlagsort
Zielgruppe
Illustrationen
291
291 s/w Abbildungen
XIV, 410 p. 291 illus.
Maße
Höhe: 235 mm
Breite: 155 mm
Dicke: 23 mm
Gewicht
ISBN-13
978-1-4842-9498-7 (9781484294987)
DOI
10.1007/978-1-4842-9499-4
Schweitzer Klassifikation
Attul Sehgal is an award winning entrepreneur, innovator and speaker. Attul possesses a rare combination of technical expertise and business acumen, enabling him to seamlessly navigate the complex landscape of digital transformation within organisations at varying stages of digital maturity. Academically trained as an electrical engineer, he has a unique balance between launching digital products in some of the world's leading organizations and developing his own ventures. He has consulted and collaborated on digital with major global brands across diverse sectors encompassing technology giants, conglomerates, telecommunications firms, financial institutions, and utility companies worldwide. Today he is using his unparalleled wealth of experience set to provide fresh proposition thinking to traditional enterprises, mentor burgeoning start-ups, and contribute to academic programs and accelerators through the consultancy, Red Octopus Innovation. His expertise positions him as a valuablecatalyst for businesses seeking to transcend their traditional boundaries and embrace the evolving landscape of digital transformation.
Chapter 1: Introduction to Digital Transformation.- Chapter 2: Unleashing the Power of Data.- Chapter 3: Improving Productivity with New Digital Toolsets.- Chapter 4: Delivering Digital Transformation through Business Outcomes.- Chapter 5: Exploring Data Mining and Algorithms.- Chapter 6: Groundbreaking Digital Innovations.- Chapter 7: Navigating the Technology Deluge.- Chapter 8: Introducing No Code/Lo Code AI Toolsets.- Chapter 9: Balancing Digital Transformation with Ethical Values.- Chapter 10: Digital Transformation - Tools to Thrive in the Digital Age.- Appendix 1: Coding Languages Used in Data Science.- Appendix 2: Business KPI Sources.- Appendix 3: Tutorial File.- Appendix 4: Chat GPT Shakespeare Sonnet on Digital Transformation.
