The 15 Second Principle

The Fifteen Second Principle is an ingenious motivational guide. The premise is simple; by taking small steps, big goals can be readily attained. On the surface, our greatest goals, dreams and ambitions can seem intimidating -- requiring a commitment of time and energy that is psychologically daunting. Now motivational speaker and management consultant Al Secunda offers a surprisingly simple solution: work on your goals for just 15 seconds a day. It sounds impossible, but when you break down your long-term goals into a series of mini-actions that are easy to plan and complete, your dreams are slowly and steadily integrated into your everyday life. Real change is not only possible -- it's inevitable.