Strategic Management - New Rules for Old Europe
New Rules for Old Europe
Erschienen am 27. März 2006
Buch
Hardcover
VIII, 314 Seiten
978-3-8349-0211-5 (ISBN)
Beschreibung
Lecturers and researchers at Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focussing on the areas of marketing & commerce, finance, human resource management & entrepreneurship, as well as European policy.
Rezensionen / Stimmen
"Insgesamt liesse sich das sehr uberzeugende und in jeder Hinsicht empfehlenswerte Buch auch uberschreiben mit 'Good Rules fur Good Old Europe'." Die Bank, 07/2006Weitere Details
Auflage
2006
Sprache
Englisch
Verlagsort
Wiesbaden
Deutschland
Verlagsgruppe
Betriebswirtschaftlicher Verlag Gabler
Zielgruppe
Für Beruf und Forschung
Upper undergraduate
Illustrationen
37
32 s/w Abbildungen, 37 s/w Tabellen
32 black & white illustrations, 37 black & white tables
Maße
Höhe: 24 cm
Breite: 17 cm
Gewicht
579 gr
ISBN-13
978-3-8349-0211-5 (9783834902115)
DOI
10.1007/978-3-8349-9254-3
Schweitzer Klassifikation
Weitere Ausgaben
Andere Ausgaben
Christian Scholz | Joachim Zentes
Strategic Management - New Rules for Old Europe
New Rules for Old Europe
E-Book
11/2007
Springer Gabler
93,08 €
Als Download verfügbar
Christian Scholz | Joachim Zentes
Strategic Management - New Rules for Old Europe
Buch
Gabler Verlag
109,79 €
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Personen
Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, especially Organisation, Human Resource Management and Information Management at Saarland University, Germany. He is director of the Institute of Management Competence and director of the Europa-Institut at Saarland University, Germany.
Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute of Commerce & International Marketing and director of the Europa-Institut at Saarland University.
Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute of Commerce & International Marketing and director of the Europa-Institut at Saarland University.
Inhalt
Changes in the Institutional Environment.- European Labour Markets: From Low to High Labour Demand Elasticities.- Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution.- Accounting in Europe: From National Accounting Charts to Globally Converging Standards.- Banking Supervision in Europe: From Basel I to Basel II.- European Entrepreneurship: From Deterministic Government Policy to Market Experimentation.- Changes for Companies: Outside-Inside-Perspective.- Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management.- The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic.- Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective.- Changes for Companies: Inside-Outside-Perspective.- European (Virtual) Team-Building: From Optimism to Efficiency.- International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence.- International Supplier Relationship Management: From Transactional to Relational Purchasing.- Consequences for Germany.- A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal.