Lights! Camera! Advertising!

Advertising photography is a competitive world that involves high financial and creative stakes for those involved. This book goes behind the scenes of big production shooting and reveals the detailed planning and execution of ten famous campaigns. Here the authors explain the special techniques for shooting cars on location, how to take a campaign on the road, how to co-ordinate a complicated shoot, how to build a shoot, how to construct a miniature set, how to produce in foreign countries, and how to shoot your own campaign for self-promotion and stock sales. The clients covered in this book include Amercian Express, Sony, Saab, Johnson Outboard Motors, and Tuborg Beer.