Body and Soul

Anita Roddick admits that she knew nothing about business when, at 33, she opened her first Body Shop in Brighton with a bank loan of #4000. Now there are 570 Body Shops in 37 different countries and there could be 1000 before the next century. This book describes the way in which she has achieved this success. Turning conventional business wisdom on its head, the Body Shop spends no money on advertising or designing expensive packaging, but invests time, money and manpower on a range of humanist and environmental issues. It has also set up successful industries in threatened areas of the Third World - and helped to save whole communities. Anita Roddick's success has brought awards such as "Company of the Year", "Communicator of the Year" and "Retailer of the Year", "Business Woman of the Year" in 1985, an OBE in 1988 and a United Nations environmental award in 1989. This is her biography.