This textbook for business students examine major management issues. A feature of the book is its integration of introductory financial analysis with microeconomic theory. The authors have also made a special effort to discuss the role of the individual firm within a broad context. Hence, there are extensive sections on financial markets, distribution channels, industrial relations and government policies towards industry.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 230 mm
Breite: 150 mm
ISBN-13
978-0-631-13116-8 (9780631131168)
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Schweitzer Klassifikation
Autor*in
Reader, Department of Business Studies, University of Edinburgh
Setting the scene prices and markets; market structure and business conduct; scale and firm; growth forecasting and pricing; financial decisions and controls; financing British industry; the changing pattern of British industry; the public sector; markets and distribution channels; industrial relations and the market for labour; government policies towards industry.
