Consumers, Corporations, and Public Health
A Case-Based Approach to Sustainable Business
Erschienen am 18. Februar 2016
Buch
Softcover
392 Seiten
978-0-19-023512-3 (ISBN)
Beschreibung
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.
Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.
Rezensionen / Stimmen
This unique collection of case studies demonstrates how important it is for public health and business executives to work together. The health of the individual consumer is the common ground around which this essential dialogue can occur. * Julio Frenk, President, University of Miami; former Minister of Health, Mexico* This volume is brimming with lessons for leaders committed to effective health policy. Students will come away with renewed respect for the fascinating intersection between the private sector and public health. * Howard K. Koh, Professor of the Practice of Public Health Leadership, Harvard T.H. Chan School of Public Health; former Assistant Secretary, U.S. Department of Health and Human Services
* Delivers the clear and important message that all companies in all industries are responsible for public health. * Richard D. Fain, Chairman and CEO, Royal Caribbean Cruises Ltd.
*
Weitere Details
Sprache
Englisch
Verlagsort
New York
USA
Zielgruppe
Für Beruf und Forschung
Maße
Höhe: 234 mm
Breite: 156 mm
Dicke: 23 mm
Gewicht
665 gr
ISBN-13
978-0-19-023512-3 (9780190235123)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Andere Ausgaben
John A. Quelch
Consumers, Corporations, and Public Health
A Case-Based Approach to Sustainable Business
E-Book
01/2016
1. Auflage
OUP eBook
45,99 €
Als Download verfügbar
John A. Quelch
Consumers, Corporations, and Public Health
A Case-Based Approach to Sustainable Business
E-Book
01/2016
1. Auflage
OUP eBook
45,99 €
Als Download verfügbar
Person
John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy and Management at Harvard School of Public Health.
Inhalt
Preface
Introduction
Contributors
I. Corporate Strategy and Public Health
1. Johnson & Johnson: The Promotion of Wellness
John A. Quelch and Carin-Isabel Knoop
2. Colgate-Palmolive Inc.: Superior Anti-Cavity Toothpaste
John A. Quelch and Margaret L. Rodriguez
3. Royal Caribbean Cruises Ltd.: Safety, Environment and Health
John A. Quelch and Margaret L. Rodriguez
II. Consumer Analytics and Health Care Outcomes
4. Carolinas Healthcare System: Consumer Analytics
John A. Quelch and Margaret L. Rodriguez
5. Philips Healthcare: Marketing the HealthSuite Digital Platform
John A. Quelch and Margaret L. Rodriguez
III. Prevention And Adherence
6. Cancer Screening in Japan: Market Research and Segmentation
John A. Quelch and Margaret L. Rodriguez
7. Dumb Ways to Die: Advertising Train Safety (A), (B), and (C)
John A. Quelch
8. CVS Health: Promoting Drug Adherence
Leslie K. John, John A. Quelch, Robert Huckman
IV. Consumer Access and Affordability
9. The Slingshot: Improving Water Access
John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop
10. Vaxess Technologies, Inc.
John A. Quelch, Margaret L. Rodriguez
11. AccessHealth CT: Marketing Affordable Healthcare
John A. Quelch and Michael Norris
V. Consumerism and Paternalism
12. 23andMe: Genetic Testing for Consumers (A) and (B)
John A. Quelch and Margaret L. Rodriguez
13. Demarketing Soda in New York City
John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively
VI. Emerging Markets, Consumer Behavior and Public Health
14. Fresno's Social Impact Bond for Asthma
John A. Quelch and Margaret L. Rodriguez
15. E-Cigarettes: Marketing Versus Public Health
John A. Quelch and Margaret L. Rodriguez
VII. Consumer Power in Shaping Public Health
16. Rana Plaza: Workplace Safety in Bangladesh (A) and (B)
John A. Quelch and Margaret L. Rodriguez
17. Note on Mobile Health Care
John A. Quelch and Margaret L. Rodriguez
Introduction
Contributors
I. Corporate Strategy and Public Health
1. Johnson & Johnson: The Promotion of Wellness
John A. Quelch and Carin-Isabel Knoop
2. Colgate-Palmolive Inc.: Superior Anti-Cavity Toothpaste
John A. Quelch and Margaret L. Rodriguez
3. Royal Caribbean Cruises Ltd.: Safety, Environment and Health
John A. Quelch and Margaret L. Rodriguez
II. Consumer Analytics and Health Care Outcomes
4. Carolinas Healthcare System: Consumer Analytics
John A. Quelch and Margaret L. Rodriguez
5. Philips Healthcare: Marketing the HealthSuite Digital Platform
John A. Quelch and Margaret L. Rodriguez
III. Prevention And Adherence
6. Cancer Screening in Japan: Market Research and Segmentation
John A. Quelch and Margaret L. Rodriguez
7. Dumb Ways to Die: Advertising Train Safety (A), (B), and (C)
John A. Quelch
8. CVS Health: Promoting Drug Adherence
Leslie K. John, John A. Quelch, Robert Huckman
IV. Consumer Access and Affordability
9. The Slingshot: Improving Water Access
John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop
10. Vaxess Technologies, Inc.
John A. Quelch, Margaret L. Rodriguez
11. AccessHealth CT: Marketing Affordable Healthcare
John A. Quelch and Michael Norris
V. Consumerism and Paternalism
12. 23andMe: Genetic Testing for Consumers (A) and (B)
John A. Quelch and Margaret L. Rodriguez
13. Demarketing Soda in New York City
John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively
VI. Emerging Markets, Consumer Behavior and Public Health
14. Fresno's Social Impact Bond for Asthma
John A. Quelch and Margaret L. Rodriguez
15. E-Cigarettes: Marketing Versus Public Health
John A. Quelch and Margaret L. Rodriguez
VII. Consumer Power in Shaping Public Health
16. Rana Plaza: Workplace Safety in Bangladesh (A) and (B)
John A. Quelch and Margaret L. Rodriguez
17. Note on Mobile Health Care
John A. Quelch and Margaret L. Rodriguez