CEO

Sandy Kurtzig's personal story of how she founded ASK Computers - with entrepreneurial advice for men and women at all organizational levels. The text tells of how Kurtzig transformed a $2000 investment and a bedroom office in her house into a $400 million software giant in 18 years. This edition features a new introduction in which Kurtzig draws on her own experiences to provide insight into the sources of entrepreneurial success - leadership, vision, strategic thinking and the ability to make decisions and take risks. It also includes a new concluding chapter that brings the story up to 1993, describing Kurtzig's return to ASK in 1989 to engineer a successful turnaround, more than doubling revenues to $432 million by 1993. Kurtzig's product revolutionized business by enabling her clients to implement "just in time" inventory control. She was the first woman to take a high-technology firm public.