Most companies have to run conferences of one sort or another. It is essential that they are organized efficiently, create the desired effect, and are produced within a budget. Such events include sales conferences, press conferences, corporate and financial presentations, AGMS, road shows, product launches, special events, exhibitions, seminars, training packages, and teleconferences. This handbook shows readers how to plan and produce a small event using in-house resources and how to choose and work constructively on a larger event using a professional production house. Chapters include planning, choosing a venue, creating the concept, writing a conference, design, technical facilities, producing the conference, special events and new conference techniques. The last section of the book contains a list of services and suppliers.
Most companies have to run conferences of one sort or another. It is essential that they are organized efficiently, create the desired effect, and are produced within a budget. Such events include sales conferences, press conferences, corporate and financial presentations, AGMS, road shows, product launches, special events, exhibitions, seminars, training packages, and teleconferences. This handbook shows readers how to plan and produce a small event using in-house resources and how to choose and work constructively on a larger event using a professional production house. Chapters include planning, choosing a venue, creating the concept, writing a conference, design, technical facilities, producing the conference, special events and new conference techniques. The last section of the book contains a list of services and suppliers.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Illustrationen
Maße
Höhe: 216 mm
Breite: 135 mm
Gewicht
ISBN-13
978-0-7499-1176-8 (9780749911768)
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Schweitzer Klassifikation
Planning; creating the concept; choosing a venue; writing a conference; designing the event and maximising available technical facilities; producing the conference; running special events; using new conference technology; list of suppliers.