Understanding Business on the Internet in a Week

This text examines utilizing the Internet as a business tool. Its potential for business is enormous, but for much of the business world, especially small businesses, the Internet remains a mystery because of the technical jargon. This book aims to simplify the Internet, tackling it as a business tool from the start-up manager's point of view. It covers access choices and decisions, finding your way around the Internet, communication, information-gathering and marketing, security, legal and financial issues, and the benefits of electronic mail. There are case studies of managers' use of the Internet included in the book.