International Journal of Advertising Special Report

This special report focuses on the role of cigarette and tobacco advertising in an international context, with contributions from Britain, Denmark and the USA. The arguments presented in these pages cover amongst others the role of advertising in the life of the child, the effect of marketing communication on the initiation of juvenile smoking and the justifiability of controls on tobacco advertising. There is a special guest editorial presentation from Klaus G.Grunert of the Aarhus School of Business.
 
This special report focuses on the role of cigarette and tobacco advertising in an international context, with contributions from Britain, Denmark and the USA. The arguments presented in these pages cover amongst others the role of advertising in the life of the child, the effect of marketing communication on the initiation of juvenile smoking and the justifiability of controls on tobacco advertising. There is a special guest editorial presentation from Klaus G.Grunert of the Aarhus School of Business.