In these 14 articles, marketing experts, practising lawyers and law firm marketing administrators share their innovative methods for competing in an aggressive marketplace. Discover how to deal effectively with the media, budget and evaluate marketing and structure lawyer-nonlawyer affiliations.
In these 14 articles, marketing experts, practising lawyers and law firm marketing administrators share their innovative methods for competing in an aggressive marketplace. Discover how to deal effectively with the media, budget and evaluate marketing and structure lawyer-nonlawyer affiliations.
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
ISBN-13
978-0-89707-992-1 (9780897079921)
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Schweitzer Klassifikation
