Image matters, so do looks and the art of looking good. In society we respond to first impressions. Although beauty is more than skin deep we seek out people of beauty and those with style appeal. This is a style guide for hair and make up professionals who want to develop their skills as advisers, designers and artists. It also explores how to develop a client's style potential and looks. It explains how to assess the client, her needs and then contribute to composing and creating looks that are aesthetically suitable and technically sound. Recognising the importance of creating quality images for PR, editorial or advertising purposes, Ian Mistlin explains how to develop photographic imagery and concludes with a gallery of images and insights from contributing artists.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Illustrationen
colour and b&w illustrations
Maße
Höhe: 276 mm
Breite: 219 mm
Gewicht
ISBN-13
978-0-333-69948-5 (9780333699485)
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Schweitzer Klassifikation
IAN MISTLIN draws on a wealth of expertise and a unique blend of expertise as a former stylist and manager with Vidal Sassoon; as a session hair and make-up artist and as an image consultant. He is the author of How to Win Clients and Interpret Their Needs. He now divides his time as a management and learning consultant, offering bespoke consultancy services, training and development.
Introduction - Structure of the Book - A Journey Plan - PART 1: APPEARANCE AND IMAGE MATTERS - PART 2: ENHANCING YOUR ROLE - Style Composers and Creators - Developing Your Creativity and Creative Thinking - Developing Your Aesthetic Appreciation - PART 3: IMPROVING YOUR TECHNICAL UNDERSTANDING - Colour - Body Colouring and Pigments - PART 4: CONDUCTING A TOTAL DESIGN ANALYSIS - Assessing your Client - Assessing the Head, Face and Body - Assessing a Client's Colour Profile - Assessing the Material Properties of Hair - Assessing the Material Properties of Skin - PART 5: CONTRIBUTING TO COMPOSING A TOTAL LOOK - Hair - Design and Style Recommendations - Make-up Selection - PART 6: CONTRIBUTING TO CREATING A TOTAL LOOK - Mastering Make-up - Finishing Hair - PART 7: DEVELOPING YOUR PHOTOGRAPHIC IMAGERY - Evolving your Ideas and Imagery - Planning a Photo Session - The Shoot - Fashion Styling for Make-overs - PART 8: IT'S A WRAP
