Negotiating an International Master Franchising Agreement provides a comprehensive guide to the structuring and negotiation of domestic and international franchising arrangements throughout the world. Based around a simulated negotiation, it offers a unique insight into the structure and commercial pressure points of a franchising transaction.
* A highly practical guide taking the reader step-by-step through the negotiation of the franchising transaction
* Unique commentary prepared by two specialist lawyers acting respectively for the franchisee and franchisor in a simulated negotiation of an international franchising arrangement
* Complete coverage of business, legal and financial issues
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
ISBN-13
978-0-421-63130-4 (9780421631304)
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Schweitzer Klassifikation
Introduction. Basics of international franchising. Proposed master franchise relationship. Prospective master franchisee's response. Prospective franchisor's response. A neutral view of the issues. Development agreement vs. master franchise. European and UK competition law.
