The 6th Edition continues to emphasize the economic way of thinking about business decision making in order to show how market forces create both opportunities and constraints for business enterprises: both profit-maximizing and nonprofit firms. A number of new and revised features make the book a more user-friendly and self-contained teaching and learning resource.
The 6th Edition continues to emphasize the economic way of thinking about business decision making in order to show how market forces create both opportunities and constraints for business enterprises: both profit-maximizing and nonprofit firms. A number of new and revised features make the book a more user-friendly and self-contained teaching and learning resource.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 236 mm
Breite: 203 mm
Dicke: 34 mm
Gewicht
ISBN-13
978-0-256-17345-1 (9780256173451)
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Schweitzer Klassifikation
Professor Emeritus of Economics at Texas A&M University. He spent 30 years in the Department of Economics at Texas A&M, where he served as Department Head from 1977 through 1981, and held the Rex B. Grey University Professorship of Free Enterprise from 1981 through 1985. Professor Maurice published numerous articles on microeconomic theory in the top economic journals. He co-wrote two scholarly books on natural resource depletion: The Doomsday Myth and The Economics of Mineral Extraction. He also wrote with Charles Ferguson, and later Owen Phillips, the widely used intermediate level microeconomics textbook Economic Analysis, which was published from 1971 to 1996. Professor Maurice retired to Gainesville, Florida, where he lived until his death in the Spring of 1999.
Currently associate professor of economics at University of South Florida. He worked for two years as an energy economist at Oak Ridge National Laboratory before joining the faculty at USF in 1982. He now teaches managerial economics at the undergraduate level and in two executive training programs, a traditional Executive MBA program and an Executive MBA program for physicians that draws doctors nationwide. Professor Thomas has published numerous articles on government regulation of industry and antitrust issues in Quarterly Journal of Economics, Journal of Law and Economics, Southern Economic Journal, Journal of Economics and Business, Quarterly Review of Economics and Business, and Journal of Economic Education. He serves as a policy associate at the Center for Economic Policy Analysis at University of South Florida. Professor Thomas lives with his wife and daughter in Tampa, Florida, where he enjoys playing tennis.
Professor Emeritus of Economics at Texas A&M University. He spent 30 years in the Department of Economics at Texas A&M, where he served as Department Head from 1977 through 1981, and held the Rex B. Grey University Professorship of Free Enterprise from 1981 through 1985. Professor Maurice published numerous articles on microeconomic theory in the top economic journals. He co-wrote two scholarly books on natural resource depletion: The Doomsday Myth and The Economics of Mineral Extraction. He also wrote with Charles Ferguson, and later Owen Phillips, the widely used intermediate level microeconomics textbook Economic Analysis, which was published from 1971 to 1996. Professor Maurice retired to Gainesville, Florida, where he lived until his death in the Spring of 1999.
Currently associate professor of economics at University of South Florida. He worked for two years as an energy economist at Oak Ridge National Laboratory before joining the faculty at USF in 1982. He now teaches managerial economics at the undergraduate level and in two executive training programs, a traditional Executive MBA program and an Executive MBA program for physicians that draws doctors nationwide. Professor Thomas has published numerous articles on government regulation of industry and antitrust issues in Quarterly Journal of Economics, Journal of Law and Economics, Southern Economic Journal, Journal of Economics and Business, Quarterly Review of Economics and Business, and Journal of Economic Education. He serves as a policy associate at the Center for Economic Policy Analysis at University of South Florida. Professor Thomas lives with his wife and daughter in Tampa, Florida, where he enjoys playing tennis.
1. Managers, Firms, and Markets2. Demand, Supply, and Market Equilibrium3. Elasticity and Demand4. Fundamentals of Managerial Decision Making: The Theory of Optimization5. Basic Estimation Techniques6. Theory of Consumer Behavior7. Empirical Demand Functions8. Demand Forecasting9. Theory of Production and Cost in the Short Run10. Theory and Production of Cost in the Long Run11. Empirical Analysis of Production and Cost12. Managerial Decision Making in Perfectly Competitive Markets13. Profit Maximization in Perfectly Competitive Markets: Implementation of the Theory14. Managerial Decision Making for Firms with Market Power15. Oligopoly: Decision Making with Mutual Interdependence16. Profit Maximization for Firms with Market Power: Implementation of the Theory17. Multiple Plants, Markets, and Products18. Decision Making Under Risk and Uncertainty19. The Investment DecisionAppendices