As award-winning professors who research and specialize in economics education, authors Dirk Mateer and Lee Coppock know how to engage and motivate students. In the new fifth edition, Principles of Microeconomics continues to anticipate where students need help and provides the right nudges needed to succeed. New lead media author Dr. Carla Nietfeld now scaffolds interactive, assignable learning features throughout the courseware, and the team also emphasizes AI literacy in both the text content and new teaching tools. With features that emphasize how students can build economic skills for life and a cutting-edge courseware package, this text nurtures students' problem-solving skills and brings you best-in-class teaching techniques that have engaged thousands of students.
Highlights of this edition's new content:
New coverage of recent tariffs and AI in the micro and macroeconomy help students learn more about these hot news topics, and a revised Chapter 30: "Money and the Federal Reserve," offers a tested approach to teaching and learning the Fed's new monetary policy tools.
New interactives created by Dr. Carla Nietfeld are scaffolded throughout the courseware, expanding students' hands-on learning and building economic intuition as they try them.
New callouts of specific skills and concepts. New Economics at Work profiles of recent graduates show how they are using Principles concepts in their current jobs and careers.
30 new Economics in the Media examples use popular movies, TV shows, and social media examples to make economics fun and relatable.
Updated Office Hours videos have been reworked in an animated format. New topics include math reviews, as well as coverage of AI in Economics.
Updated Smartwork and InQuizitive courses now include 80 new Economics in the News questions. Additional new questions also use Dr. Nietfeld's interactives, providing cohesion across the courseware and deepening students' exploration of concepts.
New spiral-bound instructor supplement, Best of the Ultimate Guide to Teaching Economics, provides tools and ideas to help instructors engage their in-person, hybrid, and online classrooms. This manual offers curated "best" tips for teaching each chapter, a new primer and activities for using AI, and support for using the 1,000+ resources on the full Norton Teaching Tools site.
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Maße
Höhe: 254 mm
Breite: 203 mm
Dicke: 23 mm
Gewicht
ISBN-13
978-1-324-11520-5 (9781324115205)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Dirk Mateer is a senior lecturer at the University of Texas at Austin, and an award-winning instructor. He has been featured in the Great Teachers in Economics series and he was also the inaugural winner of the Economic Communicator Contest sponsored by the Association of Private Enterprise Education. Previously, while he was at Penn State, he received the George W. Atherton Award, the university's highest teaching award, and was voted the best overall teacher in the Smeal College of Business by the readers of Critique Magazine. Then, at the University of Arizona, he received the best large class lecture award in the Eller College of Management. He also founded the Journal of Economics Teaching in 2015 in order to create a peer-reviewed journal dedicated to innovative instruction in economics. He is also the author of Economics in the Movies (Cengage, 2014).
Lee Coppock is a professor and undergraduate director in the Department of Economics at the University of Virginia, where he has taught more than 15,000 students principles of macroeconomics. He has received several teaching awards, including the 2017 Kenneth G. Elzinga Distinguished teaching Award from the Southern Economics Association, and the 2018 UVA Alumni Distinguised Professor Award. Before teaching at UVA, Professor Coppock taught for nine years at Hillsdale College, where he honed his skills in small classes of 10-15 students, giving him an understanding of each student's point of view. Now teaching more than 1,000 students in a class, he applies what he learned in those small classes through participation, captivating imagery, and relevant stories that draw students' attention.
Autor*in
University of Texas at Austin
University of Virginia
