... an asset to anyone seriously involved in the practice of business licensing. ... a helpful and practical guide to business licensing. - EIPR
Business licensing is an important and growing area for commercial and intellectual property specialists.
The combination of full precedents and practical guidance provided in this book makes it a must for the library of anyone involved in the preparation of business licensing agreements. It includes precedents for licensing agreements on; patents, know-how, trademarks, service franchise, designs, copyright merchandising computer software and software marketing. These precedents each accompanied by a clause-by-clause commentary, and reflecting documents used in practice, will prove indispensable to a full understanding of the subject.
Taking full consideration of relevant legislation, including the UK Trade Marks Act 1994, the book illustrates the underlying principles behind business licensing agreements, and provides standard provisions with which to compare other documents.
Furthermore, the book addresses the important issues which arise when drafting and negotiating business licensing agreements. These include financial provisions, competition law implications and taxation issues.
* Includes precedents with full commentary
* Covers all the important issues involved in business licensing agreements
* Provides practical guidance
Rezensionen / Stimmen
This book is an excellent introduction to the subject of licensing agreements and how intellectual property can be protected in a licensing agreement.The lawyer new to the fields and seeking a quick guide to business licensing practices will ... do well to begin by picking up this volume.The book shows careful organisation with the working practitioner in mind. ... should give attorneys and business professionals an advantage when entering into drafting negotiations.... a wonderfully practical book on business licensing agreements. ... a book that would be a valuable addition to the libraries of most law firms, ... International Company and Commercial Law Review
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
ISBN-13
978-0-85121-658-4 (9780851216584)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Part I - Introductory Chapters
1. General introduction to business licensing agreements
2. Outline of intellectual property
3. Outline of contractual issues
4. Financial provisions
5. Competition law implications
6. Taxation implications
Part II - Precedents and Commentaries
7. Patent licence
8. Know-how licence
9. Trade mark licence
10. Computer software licence
11. Design licence
12. Character merchandising agreement
13. Sponsorship agreement
14. Franchise agreement