Beat the Press

"Macias organizes his excellent material with meticulous care. It covers all aspects of crisis management from planning, preventing to responding. I encourage everyone who is in business, management, or dealing with a crisis in their personal life to read this book." Christie Smith, Senior Writer OK! Magazine "Beat the Press has the insider's knowledge to put power into the hands of ordinary people and small businesses. Anyone who reads it will have what it takes to keep the media from being sloppy or unfair. I even learned a few tricks. If you're living in a cave you won't need this book. But everybody else who's ever read or watched news and wants to know what goes on behind the scenes buy the book." Linda Sachs, Former Shame on You Producer WCBS-TV, New York, NY "Beat the Press is an astute and powerful insider's guide on how to navigate the media world - a must read for all of those who want to get in the news, or want to stay out of it." Anne Thorson Palmer, Former ABC News Producer "I'd hate to go against an adversary armed with Macias' insights. Beat the Press is an indispensable backstage pass to big media story selection and vetting. Anyone wishing to influence news coverage should own this book." Ara Ayer, PBS and NBC News Producer Beat the Press is an insider's tool that will teach any business owner, politician, lawyer or publicity hound how to get in the news. This book unveils tactics and strategies that will help anyone shape his or her message for the masses. Readers will also learn how to prep for the difficult interviews and how to answer the tough questions. And should your story start turning negative, the lessons in this book will guide readers how to go on the offensive to protect your reputation. Don't stress if you are a small business owner going up against a media giant. It is possible to influence the way your story is told. The challenge lies in learning how to position you, your character and your story before the media has a chance to write it.