`The necessary search for new and lasting bases of competitive advantage has no better starting point than these pages'. Tom Peters (author of In Search of Excellence and Thriving on Chaos. The Design Dimension examines the new revolution in product design, and its dramatic impact on the corporate strategies and commercial performances of a wide range of international companies. Lorenz rejects the idea of design as mere styling and considers it a vital competitive weapon in a global marketplace. He examines the work of innovators such as Sony, Olivetti, Ford and Philips - companies which have placed design at the centre of their operations with great success.
Auflage
Sprache
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Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Maße
Höhe: 229 mm
Breite: 152 mm
Gewicht
ISBN-13
978-0-631-17748-7 (9780631177487)
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Schweitzer Klassifikation
The power of design; more than just a pretty face; the marketing conundrum; towards a new era; confronting a new challenge; midwest pioneer; harnessing flair; breaking the Detroit mould; a global quest; oddball convert; the designer at work; global hype and reality; how Japan cascades through western markets.
