
The Field Guide to Fundraising for Nonprofits
Fusing Creativity and New Best Practices
Sarah B. Lange(Autor*in)
Praeger Publishers Inc
Erschienen am 1. Dezember 2017
Buch
Hardcover
280 Seiten
978-1-4408-5459-0 (ISBN)
Beschreibung
With this book in hand, nonprofits can increase their fundraising potential-and their overall impact-by learning how to ramp up nearly every aspect of their fundraising programs in new and creative ways.
Today's competitive and ever-shifting environment demands that nonprofits adopt a new approach to raising money. This book will show them how, in part by changing the way those charged with fundraising think about this all-important task. The book will help nongovernmental organizations plan better, write more powerful grants, craft more compelling appeals and other communications, engage board members and donors-and brag about all the great work they're doing in just the right way. It offers readers a fresh perspective on fundraising, as well as clear, practical strategies to build essential connections using varied tactics, including social media. Equally helpful is an eye-opening discussion about beliefs and attitudes that can stand in the way of fundraising success.
Unlike books that focus on a single strategy such as grant writing, board development, or major gifts appeals, this volume is unique in that it details fundraising strategies that generate the highest return on investment. In doing so, the author provides a theoretical framework, creative ideas for taking best practices to the next level, and specific tools that can be applied to reach fundraising goals. By adopting the new framework, enhancing skills, and taking a fresh look at their task, nonprofits can raise the money they need to make a significant difference, regardless of their mission or cause.
Today's competitive and ever-shifting environment demands that nonprofits adopt a new approach to raising money. This book will show them how, in part by changing the way those charged with fundraising think about this all-important task. The book will help nongovernmental organizations plan better, write more powerful grants, craft more compelling appeals and other communications, engage board members and donors-and brag about all the great work they're doing in just the right way. It offers readers a fresh perspective on fundraising, as well as clear, practical strategies to build essential connections using varied tactics, including social media. Equally helpful is an eye-opening discussion about beliefs and attitudes that can stand in the way of fundraising success.
Unlike books that focus on a single strategy such as grant writing, board development, or major gifts appeals, this volume is unique in that it details fundraising strategies that generate the highest return on investment. In doing so, the author provides a theoretical framework, creative ideas for taking best practices to the next level, and specific tools that can be applied to reach fundraising goals. By adopting the new framework, enhancing skills, and taking a fresh look at their task, nonprofits can raise the money they need to make a significant difference, regardless of their mission or cause.
Rezensionen / Stimmen
This is the perfect book for anyone new to fundraising for nonprofits. Sarah lays out her unique ideas along with time-tested tips and stories from successful clients. Best of all, the book is fun, approachable, and you may even laugh while learning something. * Christine Covino, Nonprofit Professional * This how-to-guidebook is fills a gap and meets a need in the development field. I was left feeling inspired and awakened. With a profound sense of joy, I am eager to take up arms and serve the people in my community that benefit from the non-profit organizations I work for. This book brings light to our noble profession and is going to shape a new era of fundraising professions. This guidebook is essential to ready for anyone working in the field of development. If you seek to change the way the world works by creating a positive impact on the lives of those individuals who are served by the mission and vision of non-profits then this book is essential for you to read. * Diana Curran, Director, Changing Our World *Weitere Details
Sprache
Englisch
Verlagsort
USA
Verlagsgruppe
Bloomsbury Publishing Plc
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 240 mm
Breite: 161 mm
Dicke: 20 mm
Gewicht
587 gr
ISBN-13
978-1-4408-5459-0 (9781440854590)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Andere Ausgaben

Sarah B. Lange
The Field Guide to Fundraising for Nonprofits
Fusing Creativity and New Best Practices
E-Book
12/2017
1. Auflage
Praeger Publishers Inc
33,49 €
Als Download verfügbar

Sarah B. Lange
The Field Guide to Fundraising for Nonprofits
Fusing Creativity and New Best Practices
E-Book
12/2017
1. Auflage
Praeger Publishers Inc
33,49 €
Als Download verfügbar
Person
Sarah B. Lange is principal and founder of New Era for Nonprofits, a company that helps nonprofits raise more revenue, build better boards, and engage in strategic planning.
Inhalt
Introduction
1. Everything Changes When You Change Your Mind(set)
Exploring Our Attitudes about Money
Limiting Beliefs
Shifting Our Mindsets from Scarcity to Abundance
"Overhead" Is NOT a Dirty Word!
Budgeting for Break-Even and Other Fundraising Mistakes
The Contemporary Philanthropic Landscape
What We Can Do-A Call to Arms
2. A Goal without a Plan Is Just a Wish
Why Nonprofits Struggle to Make Ends Meet
Long-Term Financial Planning
The Annual Fund Development Plan
3. Grant Writing with a Twist
What You Need to Know about Grants
Demystifying the Lingo
Types of Funders
Types of Grants
The World of Grants Is Changing
Finding Funding
Writing a Powerhouse Proposal
The Cover Letter
The Concept Paper
Tips-and Twists-for Success
Rejection Is Inevitable
Improving Your Odds
Managing Grants
Case Study: Jeremiah's Inn, Inc.
Program Evaluation
Sample Grants
4. Dollars from Donors
Donor-Centered Philanthropy
What You Need to Know about Donors
The Giving Ladder
Strategies for Getting Dollars from Donors
Special Events
The Art of the Ask
Nickels, Dimes, or Dollars?
Donor Retention, Stewardship, and Cultivation
Ways to Grow Your Individual Donor Program
5. Building Your Best Board
The Board
Board Meetings
Boards and Fundraising
6. Strategic Planning as a Donor Engagement Tool
Strategic Planning-Why Bother?
The 360 degrees Strategic Plan
Vision, Mission, and Values Statements
7. Communicate, Communicate, Communicate!
Pull Up a Log around the Ole Campfire (Storytelling)
Are You Writing a Newsletter or a Snoozeletter?
Does Your Website Pass the Bounce Test?
Don't Leave Money on the Social Media Table!
Pulling It All Together-Your Communications Plan
The Importance of Branding
Conclusion
Appendix Sample Communications Plan: Jeremiah's Inn Communications Calendar
Index
About the Author
1. Everything Changes When You Change Your Mind(set)
Exploring Our Attitudes about Money
Limiting Beliefs
Shifting Our Mindsets from Scarcity to Abundance
"Overhead" Is NOT a Dirty Word!
Budgeting for Break-Even and Other Fundraising Mistakes
The Contemporary Philanthropic Landscape
What We Can Do-A Call to Arms
2. A Goal without a Plan Is Just a Wish
Why Nonprofits Struggle to Make Ends Meet
Long-Term Financial Planning
The Annual Fund Development Plan
3. Grant Writing with a Twist
What You Need to Know about Grants
Demystifying the Lingo
Types of Funders
Types of Grants
The World of Grants Is Changing
Finding Funding
Writing a Powerhouse Proposal
The Cover Letter
The Concept Paper
Tips-and Twists-for Success
Rejection Is Inevitable
Improving Your Odds
Managing Grants
Case Study: Jeremiah's Inn, Inc.
Program Evaluation
Sample Grants
4. Dollars from Donors
Donor-Centered Philanthropy
What You Need to Know about Donors
The Giving Ladder
Strategies for Getting Dollars from Donors
Special Events
The Art of the Ask
Nickels, Dimes, or Dollars?
Donor Retention, Stewardship, and Cultivation
Ways to Grow Your Individual Donor Program
5. Building Your Best Board
The Board
Board Meetings
Boards and Fundraising
6. Strategic Planning as a Donor Engagement Tool
Strategic Planning-Why Bother?
The 360 degrees Strategic Plan
Vision, Mission, and Values Statements
7. Communicate, Communicate, Communicate!
Pull Up a Log around the Ole Campfire (Storytelling)
Are You Writing a Newsletter or a Snoozeletter?
Does Your Website Pass the Bounce Test?
Don't Leave Money on the Social Media Table!
Pulling It All Together-Your Communications Plan
The Importance of Branding
Conclusion
Appendix Sample Communications Plan: Jeremiah's Inn Communications Calendar
Index
About the Author