Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools.
Digital Marketing Strategy
stands as a global bestseller, providing practical information on structuring and implementing a more strategic approach to digital marketing. In this fully updated fourth edition, Kingsnorth explores AI in marketing, e-commerce, marketing automation and the utilization of digital analytical tools. This new edition also includes fresh real-world examples and platform recommendations around AI.
With new cutting-edge insights on AI in advertising, NFTs, the metaverse, Web3,
Digital Marketing Strategy
serves as an ideal roadmap for navigating digital channels and operations. This book includes checklists, key terminology, and insights from leading industry experts to aid in the development of your own digital marketing strategy.
Supplemented by online resources consisting of practical implementation guides, presentation slides and activity sheets. This is an essential guide for marketers seeking to build an effective digital strategy.
Rezensionen / Stimmen
"Kingsnorth's expertise shines through in his ability to demystify complex topics and present them in a clear, accessible framework. The inclusion of the latest trends and technologies ensures that readers are equipped with the most current knowledge to navigate the ever-evolving digital landscape. I wholeheartedly recommend this book to anyone serious about mastering digital marketing. It is a must-read for students who are embarking on their careers and an invaluable reference for seasoned professionals who want to stay at the forefront of the industry." * Eamonn O'Raghallaigh, Teaching Fellow in Digital Marketing & AI, Trinity Business School, Dublin * "With this fourth edition, Simon Kingsnorth captures the latest trends around AI and the changing marketing landscape perfectly whilst retaining the core strategic approach that this book is so well regarded for." * Simon Schneiders, Founder & CEO, Blue Array SEO * "Digital Marketing Strategy by Simon Kingsnorth captures the next wave of digital marketing with clarity and insight. Reviewing the impact of AI, automation and Web3 this book provides detailed and practical direction in a fast-changing digital landscape. The addition of prompts, key takeaways and tailored further reading makes it invaluable for both teaching and practice." * Hannah Edyvean, Senior Lecturer, Leeds Beckett University *
Sprache
Verlagsort
Zielgruppe
Für Beruf und Forschung
Für höhere Schule und Studium
Editions-Typ
Produkt-Hinweis
Maße
Höhe: 234 mm
Breite: 156 mm
Dicke: 24 mm
Gewicht
ISBN-13
978-1-3986-2206-7 (9781398622067)
Schweitzer Klassifikation
Autor*in
Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.
