Brazilian Brilliance

Professor Dr. Lutz Kaufmann holds the Herbert Quandt Endowed Chair for International Management and leads the Center for Management Studies in Latin America (CMLA) at WHU - Otto Beisheim School of Management. He conducted the pilot interviews for the project on International Expansion Strategies (IES) and thus enhanced the research model used in this book. He is also a co-founder of Navardo, Frankfurt and San Francisco, and a board member of the automotive supplier Veritas AG, Gelnhausen.

Dirk Panhans is research assistant and Ph.D. student at the Endowed Chair for International Management at WHU and consultant at the Frankfurt Office of an international top management consultancy. He developed the research model of International Expansion Strategies and thus contributed mainly to the conceptual basis of this book. He went to college at the Leipzig Graduate School of Management (HHL), the INSEAD in Fontainebleau, the École Supérieure de Commerce de Paris (ESCP) and the University of Bayreuth.

Björn Hagemann is consultant at the Munich office of an international top management consultancy. During his work at the Endowed Chair for International Management at WHU, he conducted numerous interviews with heads of German affiliates in Brazil and thus contributed mainly to the empirical basis for this book. Before that, he was a student at WHU, ITESM in Monterrey and the University of Texas at Austin.

Christian Schierenbeck is consultant at the Cologne office of an international top management consultancy. During his work at the Endowed Chair for International Management at WHU, he conducted numerous interviews with heads of German affiliates in Brazil and thus contributed mainly to the empirical basis for this book. Prior to that, he was a student at WHU, the Pontifícia Universidade Católica in Rio de Janeiro and the University of Texas at Austin.