Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Sprache
Verlagsort
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 227 mm
Breite: 151 mm
Dicke: 27 mm
Gewicht
ISBN-13
978-0-8442-3101-3 (9780844231013)
Schweitzer Klassifikation
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
