Grids for the Internet and Other Digital Media

The construction of a grid is the organizing principle behind every successful piece of graphic design. To avoid being confronted by unstructured, poorly signposted websites which leave us lost in a jungle of information this text encourages screen-based designers to establish an efficient hierarchy of information with clear layouts and shows how good design can generate visual logic. It includes successful examples of onscreen grids from leading international companies such as Adidas, Lufthansa, Jaguar and Veuve Cliquot.