
White Space is Not Your Enemy
A Beginner's Guide to Communicating Visually through Graphic, Web and Multimedia Design
Focal Press
1. Auflage
Erschienen am 11. März 2010
Buch
Softcover
276 Seiten
978-0-240-81281-6 (ISBN)
Artikel ist vergriffen; siehe Neuauflage
Beschreibung
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work
Rezensionen / Stimmen
"This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring." - I-ProgrammerWeitere Details
Sprache
Englisch
Verlagsort
Oxford
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für höhere Schule und Studium
Students taking a visual communications course (but who are not studying to become designers); professionals with no design background, yet who are responsible for visual communications (ads, PR, web sites, presentations)
Maße
Höhe: 234 mm
Breite: 190 mm
Gewicht
726 gr
ISBN-13
978-0-240-81281-6 (9780240812816)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
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Rebecca Hagen | Kim Golombisky
White Space is Not Your Enemy
A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design
Buch
03/2013
2. Auflage
Focal Press
35,87 €
Artikel ist vergriffen; siehe Neuauflage
Personen
Autor*in
School of Mass Communications, University of South Florida, USA
School of Mass Communications, University of South Florida; President and principle designer at Sky Lake Studio
Inhalt
What Is Design?; Step Away from the Computer; What Is a Grid and When Do I Need One?; I Need to Design This Today: the "Works Every Time" Layout; 13 Layout Sins; Mini Art School: The Elements and Principles of Design; Some Format & Composition Issues; What You Don't Know about Type Can Hurt You; Color Basics; Adding Visual Appeal: Photos & Illustrations; The Scoop on Info Graphics; Storyboarding 101; Getting Your Work Printed; Designing for Digital Output; Words of Encouragement; Appendix: A Gallery of Examples