Part 1 Theoretical background: ethics in health education, R.S.Downie; education or indoctrination - the issue of autonomy in health education, A.V.Campbell; health education - the ambiguity of the medical role, R.Gillon. Part 2 Sociopolitical issues; health care advertising - communication or confusion?, S.Gorovitz; health education - the political tensions, S.Pattison and D.Player; the role of organized medicine in the ethics of health education and health promotion, O.K.Harlem; the journalist as health educator, J.D.Flaysakier. Part 3 Target groups; ethics of health education for children, S.Doxiadis and T.Garanis; health education in schools, R.S.Downie and C.Fyfe; health education and self-care, Y.C.Tountas; health education and the AIDs epidemic, L.Eisenberg; ethics, health education and nutrition, P.Riis; health education and mental health, J.M.Atkinson.