Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 273 mm
Breite: 215 mm
Dicke: 31 mm
Gewicht
ISBN-13
978-1-292-74527-5 (9781292745275)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
The Nature of Strategic Management
The Cohesion Case: McDonald's Corporation
PART 2: STRATEGY FORMULATION
Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
Implementing Strategies: Management and Marketing Issues
Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis
