This practical book for conveyancers demonstrates how to improve profitability. It shows how to minimise costs, source more clients, convert telephone callers into new business, organise and manage the practice and staff more effectively, and make more efficient use of existing technology. Using examples from practice, and written in plain English, each chapter relates specifically to conveyancing. Key features include: * discover how to assess your firm or conveyancing department and determine its future direction * devise business and marketing plans to provide a framework for development and profitability * learn how to assess and minimise costs * recognise and deal with factors that waste a conveyancer's time and reduce profitability.
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ISBN-13
978-1-85328-862-3 (9781853288623)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Stephanie Dale has worked as a consultant to law firms for the last 11 years. As a professional trainer she has run management development workshops for delegates from a range of diverse organisations.
1. Introduction; 2. What business are you in?; 3. Costs, price and product; 4. How to minimise costs with technology; 5. Database marketing; 6. Advertising spend; 7. The internet; 8. Keeping clients; 9. Brochures and leaflets; 10. Networking; 11. Famous for fifteen minutes - the role of PR; 12. Evaluating results; 13. Converting telephone callers into clients; 14. Managing clients' expectations; 15. Through the eyes of a new client; 16. Handling complaints; Appendix.
