Methods in Behavioral Research has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's tenth edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the "validity of measurements" section, and updated structural equations models.
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McGraw-Hill Education - Europe
Maße
Höhe: 229 mm
Breite: 203 mm
Dicke: 18 mm
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ISBN-13
978-0-07-128102-7 (9780071281027)
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Schweitzer Klassifikation
Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology.
1. Scientific Understanding of Behavior 2. Where to Start 3. Ethical Research 4. Studying Behavior 5. Measurement Concepts 6. Observational Methods 7. Asking People About Themselves: Survey Research 8. Experimental Design 9. Conducting Experiments 10. Complex Experimental Designs 11. Quasi-Experimental and Single-Participant Designs 12. Understanding Research Results: Description and Correlation 13. Understanding Research Results: Statistical Inference 14. Generalizing Results Appendix A: Writing Research Reports Appendix B: Statistical Tests Appendix C: Statistical Tables Appendix D: Constructing a Latin Square Glossary References Index
