This text of ready-to use-coupons, campaign ideas and design guidelines is designed to help business people create productive coupon programmes quickly and easily. It also includes information on the use of type, paper, ink and tips for generating coupon copy and graphics.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
ISBN-13
978-0-8306-3482-8 (9780830634828)
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Schweitzer Klassifikation
