This introductory text breaks the maze of marketing research down into seven stages. A managerial emphasis, new photo essays, profiles of marketing research professionals, and research studies provide views of modern practice in the field.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 230 mm
Breite: 150 mm
Gewicht
ISBN-13
978-0-03-007278-9 (9780030072789)
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Schweitzer Klassifikation
