Media Ethicsuses original case studies and commentaries about actual media experiences to impel readerss to think analytically about ethical situations in mass communication. Aiming to facilitate and enhance readers' ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.
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Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 178 mm
Breite: 236 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-0-205-57970-9 (9780205579709)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Part I News
Chapter 1: Institutional Pressures
1. The New York Times Fires Jason Blair
2. CNN in Baghdad
3. The Time Warner colossus
4. NBC and GM/s Pickup
5. The Wichita Experiment
Chapter 2: Truthtelling
6. Obesity Epidemic
7. Al Jeezera
8. The Unabomber's Manifesto
9. Fabrication at the Globe
10. Muhammad Cartoon Controversy
Chapter 3: Reporters and Sources
11. Crisis in Darfur
12. Covering the Middle East
13. Stolen Voice Mail
14. Risky Foods
Chapter 4: Social Justice
15. Affirmative Action in Michigan
16. Distributing the Internet
17. Sexism and World Cup Soccer
18. Ten Weeks at Wounded Knee
Chapter 5: Invasion of Privacy
19. The Controversial Patriot Act
20. Bloggers' Code of Ethics?
21. A Prostitute on Page 12
22. Dead Body Photo
Part 2 Persuasion in Advertising
Chapter 6: The Commercialization of Everyday Life
23. "Is That a Guerilla I See?"
24. Selling Students as a "Captive Audience"?
25. DTC Advertising: Prescription Drugs as Consumer Products?
26. Shopping to Save the World
Chapter 7: Advertising in an Image-Based Culture
27. Making the Same Different: Branding
28. Stereotyping Attitude
29. We All Know Her: The Unattainable Ideal
30. Real Beauty: Responsible Images?
31. Pitching Sex Appeal
32. A Responsible Parent?
Chapter 8: The Media Are Commercial
33. Marketing U.S. Latindad
34. Gatekeepers: Closing the Door
35. Refusing the Invitation
36. Breaching the Firewall: Advertising and Editorial Content
37. Selling the Game
Chapter 9: Advertising's Professional Culture
The Role of Codes of Ethics
38. The AAAA Standards of Practice
Ethics in the Everyday
39. Ethical Vision: Moral Muteness and Moral Myopia
40. What does it mean to serve clients well?
Rules of Engagement: Inclusion/Exclusion
41. A Woman's Place Is ....
42. Diversity in Advertising: What is it? Where is it?
Part 3 Persuasion and Public Relations
Chapter 10: Public Communication
43. Mr. Ethics Sells Out
44. Playing Defense on the Court[room] of Public Opinion
45. Indictments Indicate Corrupt Lobbying
46. A Campaign Pioneer?
47. Your Tax Dollars at Work
Chapter 11: Telling the Truth in Organizational Settings
48. A Good Thing?
49. Wal-Marting Across the Internet
50. Who's the Boss?
51. "This News Story Is Brought to You By..."
Chapter 12: Conflicting Loyalties
52. A New Client?
53. Case 1: Friends?
54. Case 2: The Friendly Journalist?
55. The Medical Endorsements
56. The Long-Distance Client
57. Tragedy at the Mine
Chapter 13: The Demands of Social Responsibility
58. Practicing Good Citizenship
59. "Thank You For Smoking"
60. Pepsi Challenged by Rumors
61. Swept Away in the Storm
Part 4 Entertainment
Chapter 14: Violence
62. Hear It, Feel It, Do It
63. Crunchy Terror in T-Rex Park
64. Violence Centered
65. "The Storyteller"
66. Comics for Big Kids
Chapter 15: Profits, Wealth, and Public Trust
67. Copyright Wars
68. Grand Theft Auto
69. Deep Trouble for Harry
70. Super Strip
71. Superman Walks Again
Chapter 16: Media Scope and Depth
72. Reel History
73. They Call It Paradise
74. Tragedy Lite
75. The League of Literary Makeovers
Chapter 17: Censorship
76. The Voice of America
77. Fencing the Net
78. Frontal Assault
79. Rescue Us
