Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges readers to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This book facilitates and enhances ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 255 mm
Breite: 202 mm
Dicke: 20 mm
Gewicht
ISBN-13
978-0-205-02904-4 (9780205029044)
Schweitzer Klassifikation
Clifford G. Christians, University of Illinois
Mark Fackler, Calvin College
Kathy Brittain Richardson, Berry College
Peggy J. Kreshel, University of Georgia
Robert H. Woods
Ethical Foundations and Perspectives
part 1 News
Chapter 1 Institutional Pressures
1. Fox News
2. Access to the Internet
3. Bankruptcy at the PhiladelphiaInquirer
Chapter 2 Truthtelling
4. Obesity Epidemic
5. The Unabomber's Manifesto
6. Muhammad Cartoon Controversy
Chapter 3 Reporters and Sources
7. WikiLeaks Website
8. Stolen Voice Mail
9. Covering the Middle East
10. Risky Foods
11. Watergate and Grand Jury Information
Chapter 4 Invasion of Privacy
12. Facebook and Social Media Networks
13. The Controversial PATRIOT Act
14. Bloggers' Code of Ethics
15. Dead Body Photo 118
The Heart of the Matter in News Ethics
part 2 Persuasion in Advertising
Chapter 5 Advertising in an Image-Based Culture
16. Making the Same Different: Branding
17. Stereotyping Attitude
18. Everyone Knows Her: the Unattainable Ideal
19. But She's Only 4! The Hypersexualization of Young Girls
20. Real Beauty: Responsible Images?
21. Animal Rights: Responsible Images?
Chapter 6 The Media Are Commercia. Marketing U.S. Latinidad
22. Media Gatekeepers: "Sorry, no admittance"
23. Shocking: The Case for Due Diligence
24. Front Page for Sale: Advertising and Editorial Content
25. "How Did You Know"?: The Ethics of Behavioral Targeting
Chapter 7 Advertising's Professional Culture
26. "...perhaps an absence of an ethics code"?
27. Ethical Vision: What Does It Mean to Serve a Client Well?
28. Kids Are Getting Older Younger: Advertising to Children
29. A Woman's Place is...?
30. A Diverse Advertising Workplace: An Oxymoron?
The Heart of the Matter in Advertising Ethics
part 3 Persuasion and Public Relations
Chapter 8 Public Communication
31. What Happened to Mr. Ethics?
32. Publicity and Justice
33. Friends of the Candidate
34. A Campaign Pioneer?
Chapter 9 Telling the Truth in Organizational Settings
35. Private Issues, Public Apologies
36. Wal-Marting Across the Internet
37. Who's the Boss?
38. "This News Story Is Brought to You By . . ."
39. Posting #Truth @Twitter
Chapter 10 Conflicting Loyalties
40. New Clients
41. Indictments Indicate Corrupt Lobbying
42. Accelerated Recalls?
43. Tragedy at the Mine
44. Thank You for Smoking
Chapter 11 The Demands of Social Responsibility
45. One for One: Helping Consumers Become Heroes
46. Celebrities Promote "Hope for Haiti Now"
47. Pepsi Challenged by Rumors
48. Swept Away in the Storm
The Heart of the Matter in Public Relations Ethics
part 4 Entertainment
Chapter 12 Violence
49. Hear It, Feel It, Do It
50. Violence-Centered
51. Comics for Big Kids
52. They Play to Kill
Chapter 13 Profits, Wealth, and Public Trust
53. Copyright Wars
54. Deep Trouble for Harry
55. Super Strip
56. Superman Walks Again
57. Duct Tape for Television
Chapter 14 Media Scope and Depth
58. Reel History
59. They Call It Paradise
60. Tragedy Lite
61. SouthPark's 200th
62. Video Game Rage
