How Coca-Cola makes Americans sick and makes sure we don t know it. If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coca-Cola Company has gone to extraordinary lengths to make sure we don t find out, as this damning expose makes patently clear. Marshaling the findings of extensive research and deep investigative reporting, Murray Carpenter describes in Sweet and Deadly the damage Coke does to America s health and the remarkable campaign of disinformation conducted by the company to keep consumers in the dark. Sugar-sweetened beverages are the single item in the American diet that most contributes to the epidemic of chronic disease in particular, obesity, type 2 diabetes, and cardiovascular disease and Coca-Cola is America s favorite sugar-sweetened beverage, by far. Carpenter details how the Coca-Cola corporation s sophisticated shadow network has masterfully spread disinformation for decades to hide the health risks of its product from consumers risks disproportionately borne by Black, brown, and low-income communities. Working from a playbook of obfuscation and pseudoscience that has worked well for other harmful products, from tobacco and trans fats to opioids, Coca-Cola has managed to maintain an aura of goodness and happiness. This eye-opening book finally and fully reveals the truth behind that aura.
Rezensionen / Stimmen
"[Coca-Cola's] manipulation of science is laid bare in journalist Murray Carpenter's new book Sweet and Deadly: How Coca-Cola Spreads Disinformation and Makes Us Sick. Carpenter explores how Coca-Cola has gotten away with these actions for so long and argues that not only does Coca-Cola significantly contribute to chronic disease, it has also actively and purposefully spread disinformation for decades to hide the health risks associated with its sugary beverages."
- American Scientist
"A must-read for PR people and students of disinformation." - O'Dwyer's
"The story of Coke is a case study in brilliant marketing, greed, and unchecked corporate power. Murray Carpenter tells the story well, exploring how an industrial mixture of sugar water and coloring agents and flavor additives has conquered the world-at the expense of our health."
-Eric Schlosser, author of Fast Food Nation
"The talented reporter that exposed the secret history of the caffeine industry now offers here a thought-provoking book about the dangers of soft drinks. It's an eye-opening tale that should leave us all asking important questions about what we choose to put in our bodies."
-Bart Elmore, author of Citizen Coke: The Making of Coca-Cola Capitalism
"Carpenter shows how Coca-Cola and the soda industry infiltrated universities, funded flawed studies, and found scientists-for-hire to mislead the public. A clear guide to the science of obesity and the role of sugar-sweetened drinks as the leading driver of the epidemic, the book shows how to stop Big Soda so our children have a healthier start."
-Tom Frieden, President and CEO, Resolve to Save Lives; former Director, U.S. Centers for Disease Control and Prevention; author of The Formula
"In this important and highly readable book, Murray Carpenter documents the role of one of America's most profitable corporations in distorting public understanding of nutrition and health. Contrary to what we have been told in so many ad campaigns, things don't go better with Coke."
-Naomi Oreskes, coauthor of The Big Myth
Sprache
Verlagsort
Cambridge (Massachusetts)
USA
Verlagsgruppe
Maße
Höhe: 233 mm
Breite: 160 mm
Dicke: 35 mm
Gewicht
ISBN-13
978-0-262-04950-4 (9780262049504)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Murray Carpenter is the author of Caffeinated: How Our Daily Habit Helps, Hurts, and Hooks Us. He has worked as a print and radio journalist in Maine for 25 years, and has reported for the New York Times, NPR, and the Washington Post.
INTRODUCTION: Sending the Memo
Part I: Carb-O-Nation
Part II A Balancing Act
Part III Astroturf and Taxes
Part IV Coke in Court
Part V The Noose Tightens
EPILOGUE: Coke Slips the Noose
