The Way to Win

Success in management and success in sport are derived from the same basic principles. Top performance in both depends on two key elements: maximizing potential and overcoming the barriers to achieving goals. This work is the result of a meeting of minds from two of the most successful men in their respective fields. Focusing on the motivational principles on which sporting excellence is founded, and applying them to the business arena, England rugby captain Will Carling and management guru Robert Heller present a manual for those who aspire to be winners. Whether describing England rugby manager Geoff Cooke's strategies for Grand Slam glory, or Sir John Harvey-Jones' reinvention of ICI, the parallels are self-evident: master yourself, work with others, and the way to win is clear.