Unleash your digital creativity with an award-winning designer and Adobe Certified Expert and master complex editing tools and features to work smarter and faster for high-end results
Key Features
Create, manage, and deliver captivating visuals for print, screen, and the web using proven industry techniques
Manage your digital projects with granular control and confidence
Become an expert and eliminate last-minute Google searches to overcome challenges
Purchase of the print or Kindle book includes a free PDF eBook
Book DescriptionUnlock the full potential of Photoshop, the go-to app for content creators, by mastering its complex tools and features. This book, drawing from the award-winning author's 25+ years of design experience, builds on your existing Photoshop knowledge with proven industry techniques, serving as a launchpad to develop professional skills and transformative personal growth.
You'll fine-tune color and tone in your images with non-destructive adjustment layers and conceal content like backdrops with precise masking techniques for fine details like hair. Working through a series of real-world editing projects, crafting realistic brand mockups and traditional marketing collateral, you'll learn robust methods for building social media assets in Photoshop, from images to animated GIFs and videos. You'll also be able to bring your typography to life with styles and effects that are simple to edit and store as preset effects. The final section of the book encapsulates all of your learning to create complex montages using advanced masking and compositing techniques. You'll have fun elevating your designs with surreal art styles and conceptual imagery using retouching, blending, and liquify filters.
By the end of this Adobe Photoshop book, you'll be equipped to create captivating visuals that leave a lasting impression on your audience.What you will learn
Discover new ways of working with familiar tools, enhancing your existing knowledge of Photoshop
Master time-saving retouching techniques, ensuring flexibility for repeated edits without compromising on quality
Create precise image cut-outs and seamless montages with advanced masking tools
Make Photoshop your go-to application for social media content
Automate repetitive tasks with actions and scripts that batch-process hundreds of images in seconds
Integrate vector assets, type styles, and brand colors from other CC applications
Who this book is forThis book is for designers, marketers, and online content creators who work with digital imagery regularly. If you use Photoshop to create projects for print, screen, or social, this book will help you take your skills to the next level.
Sprache
Verlagsort
Maße
Höhe: 235 mm
Breite: 191 mm
Dicke: 25 mm
Gewicht
ISBN-13
978-1-83882-201-9 (9781838822019)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Gary Bradley is an award-winning designer and Adobe Certified Expert based in Sheffield, England. With over 25 years of industry experience delivering projects for clients such as Virgin Atlantic and The London Science Museum, Gary has worked across several disciplines, including illustration, 3D visualisation, print and web design. In 2009, he launched a creativity consultancy to support design teams in nurturing their in-house capabilities and achieving Adobe Specialist status. Gary also teaches journalism design and data visualisation at The University of Sheffield, where he supports a vibrant newsroom.
Table of Contents
Making Photoshop Work Harder and Smarter
Non-Destructive Healing and Retouching
Masking and Cutouts
Building Brand Mock-Ups and Prototypes
Creating Printed Marketing Collateral
From Pixels to Post: Images for Social Media
Creating Animated GIFs and Videos
Bringing Typography to Life with Effects and Styling
Creating Textures, Patterns, and Backdrops
Creating and Applying Brushes
Blending and Collaging Images
Creating Surrealist Artwork
