Brief Applied Calculus

Berresford/Rockett uses intriguing real-world applications to engage students' interest and show them the practical side of calculus. Many applications are financial or business related, but many applications in this text cover general-interest topics such as, the growing population of Africa, the composition of the Supreme Court, water shortage, pollution and the depletion of natural resources and the fastest pitch in baseball. This text integrates the use of graphing calculators and provides writing exercises (located on the web and on the CD), giving the student a well-rounded mathematical experience. This text has been praised by reviewers for its integration of technology without making it required and its great overall pedagogy as illustrated by unique end-of-section summaries.
There are four main reasons why people adopt this text and continue to use it: contemporary and interesting applications; careful and effective use of technology, including integrated graphing calculator coverage that is optional; constant pedagogical reinforcement through section summaries, chapter summaries, the carefully annotated examples and extra practice problems; and a variety of exercises and assignment options, including exercise sets, projects and essays (on web and CD) and cumulative review exercises.
 
Berresford/Rockett uses intriguing real-world applications to engage students' interest and show them the practical side of calculus. Many applications are financial or business related, but many applications in this text cover general-interest topics such as, the growing population of Africa, the composition of the Supreme Court, water shortage, pollution and the depletion of natural resources and the fastest pitch in baseball. This text integrates the use of graphing calculators and provides writing exercises (located on the web and on the CD), giving the student a well-rounded mathematical experience. This text has been praised by reviewers for its integration of technology without making it required and its great overall pedagogy as illustrated by unique end-of-section summaries.
There are four main reasons why people adopt this text and continue to use it: contemporary and interesting applications; careful and effective use of technology, including integrated graphing calculator coverage that is optional; constant pedagogical reinforcement through section summaries, chapter summaries, the carefully annotated examples and extra practice problems; and a variety of exercises and assignment options, including exercise sets, projects and essays (on web and CD) and cumulative review exercises.