The new eighth edition of the Music Business Handbook And Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the $100 billion music industry. More than 100,000 students and professionals have turned to earlier editions of the Baskerville Handbook to understand the art, profession, and business of music. Thoroughly revised, the eighth edition includes complete coverage of all aspects of the music industry, including songwriting, publishing, copyright, licensing, artist management, promotion, retailing, media, and much more. There is a complete section on careers in music, including specific advice on getting started in the music business. Generously illustrated with tables and photographs, the Guide also contains a complete appendix with sample copyright forms, writing and publishing agreements, directories of professional organizations, and a comprehensive glossary and index. The eighth edition has been completely updated, with particular emphasis on online music and its impact on the rest of the industry.
Rezensionen / Stimmen
"This Eighth Edition of the familiar Baskerville opus is easily the most up-to-date version ever printed. Two new chapters add needed subjects to the past array, 'Starting Your Own Business' and 'The Digital Age.' The latter, discussing downloading, digital hardware, and copyright initiatives, is a welcome relief for those of us attempting to keep up. I've always been a fan of the text since it is the only one that is truly comrephensive in scope. Baskerville covers the waterfront. No other book even attempts to do this." -- Tim Hays "A focus on all kinds of interactions between artist and producer, record company executive to band, makes Music Business Handbook And Career Guide one of the most comprehensive music business books on the market." -- The Bookwatch
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Produkt-Hinweis
Maße
Höhe: 254 mm
Breite: 178 mm
Gewicht
ISBN-13
978-1-4129-0438-4 (9781412904384)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Author David Baskerville (1918-1986) received a PhD in music from UCLA. His background included staff composer-conductor for NBC-Hollywood; arranger for Nelson Riddle, Paramount Pictures, and 20th Century Fox; television producer for BBC-London; conductor at Radio City Music Hall; trombonist with the Seattle Symphony, Los Angeles Philharmonic, and NBC-Hollywood orchestra; executive vice president of Ad-Staff, Inc., producer of award-winning broadcast commercials; executive editor of Tor Music Publishing Company; and president of Sherwood Recording Studios, North Hollywood.
He also served as a consultant to companies in the entertainment industry, such as Walt Disney Productions, and to research and marketing firms, such as Vidmar Communications in Los Angeles.
As an educator, Dr. Baskerville created and directed the music management program at the University of Colorado at Denver, where he became professor emeritus. He was a guest lecturer, consultant, or clinician at USC, UCLA, Chicago Musical College, Hartt School of Music, the Ohio State University, University of Miami, and Trebas Institute in Canada.
He was a featured speaker at national conventions of the Music Educators National Conference, College Music Society, National Association of Jazz Educators, and the National Association of Schools of Music.
Foreword - Stan Cornyn
Part I MUSIC IN THE MARKETPLACE
1. Overview
More Than Pop
Art Versus Commerce
Historical Development: Finding a Paying Audience
Influence of Mass Media
The Arts and Entertainment Industry
2. The Music Business System
Getting Through the Maze
Music Business Studies in Higher Education
Help Wanted!
Part II SONGWRITING, PUBLISHING, COPYRIGHT
3. Professional Songwriting
The Market
Predictors of Success
The Craft
The Business of Writing
Income Sources
Publishing Options
Evaluating Publishers
The Songwriters Guild of America
Contract Reassignment or Default
Breaking In
4. Music Publishing
Types of Publishers
Administration
Contracts With Writers
Split Copyrights, Copublishing
Copyright Protection: Sampling
Promotion, Advertising
Income Sources
Trade Associations
5. Music Copyright
Background
Essential Provisions
Key Terms
Coverage
Exclusive Rights
Fair Use of Copyrighted Material
Copyright Ownership
Transfer or Assignment
Work Made for Hire
Musical Arrangements
Sound Recordings
Compulsory Mechanical License
Royalty Payments
Duration of Copyright
Formalities
Infringement, Remedy
Record Counterfeiting, Penalties
Changing Laws
Rights in Names and Trademarks
A Final Note on Law
Part III BUSINESS AFFAIRS
6. Music Licensing
Music Rights: An Overview
Performing Rights Organizations
Keeping Track of the Music
Membership Options
Mechanical Licenses
Synchronization Licenses
Cable Television Licenses
Video Licenses
Transcription Licenses
Jukebox Licenses
Dramatic Music Rights
7. Agents, Managers, and Attorneys
Agents
Managers
Attorneys
Business Management Techniques
8. Artists' Recording Contracts
AFTRA Agreements
AFM Agreements
9. Unions and Guilds
American Federation of Musicians
American Federation of Television and Radio Artists
American Guild of Musical Artists
American Guild of Variety Artists
Actors' Equity Association
Screen Actors Guild
International Alliance of Theatrical Stage Employees
Other Unions and Guilds
Part IV MANAGING, PRODUCING, AND MERCHANDISING
10. Artist Management
Discovering Each Other
The Financial Relationship
Manager's Commission
Advancing the Career
Personal Management Agreement
11. Record Production
Record Producers
Matching Producer to Artist
Production Deals
The Recording Studio: Operation and Selection
The Five Stages of Record Production
Getting Started as a Producer
Professional Associations
12. Concert Promotion
Getting Started
Booking the Artist
Making an Offer
The Art of the Deal
Contracts
Marketing
Publicity and Public Relations
Sponsorships
Ticketing
13. Arts Administration
The Classical Music Market
Perspective
Representative Organizations
Symphonic Music
Funding the Arts
State Arts Councils
Administration
14. Music Products
Music Retailers
Sales Leaders
Promotion of Musical Products
Financial Management in Music Retail
New Trends in Music Retail
Trade Associations
Opportunities for Employment
Part V THE RECORDING INDUSTRY
15. Scope of the Recording Industry
Perspective
Major Labels
Independent Labels
Specialty Labels
Do-It-Yourself Recording
Recording Company Structure
National Academy of Recording Arts & Sciences
16. Record Promotion, Distribution, and Retailing
The Marketing Plan
The Elements of a Marketing Plan
Record Distribution
Retail Merchandising
17. Record Markets
Research Methods
The Charts
Data Collection
Market Research
Record Categorization
Stylistic Preferences
18. The Digital Age
The Double-Edged Sword
Internet Synergy
Labels Lay Seeds of Self-Destruction
Smaller, Cheaper, Faster, Better (?)
The Economics of Digital Distribution: Change and Evolution
The New Economic Order
The Digital Future
Part VI MUSIC IN BROADCASTING AND FILM AND THEATER
19. Music in Radio
Types of Stations
Audience Identification and Market Research
Spectrum of Formats
How Commercial Radio Stations Work
20. Music in Television
Variety and Talk Shows
Music Specials/Events/Awards Shows
Theme Songs
Background Music and Foreground Spotlights
The Singer/Actors
The Commercials
The Evolving TV Picture
TMTV and the Rise of the Music Video
Producing Short-Form Videos
21. Dramatic Scoring for Motion Pictures and TV
Background
The Craft
Music Scoring for TV
Library Music
Hiring Practices
22. Music in Advertising
Influences on Style
Jobs
Music Uses
Budgets
Station Logos
The Agency Role
Spot Production
23. Music and Theater
Types of Musical Theater
Broadway Musicals
Theater Associations
Production Components
24. Business Music
Foreground and Background Music
Service Companies
Production Music Libraries
Part VII CAREER PLANNING AND DEVELOPMENT
25. Career Options
Creative Careers
Producing/Directing Careers
Performing Careers
Teaching Careers
Broadcasting/Film/Video Game Careers
Music-Related Careers
Entrepreneurs/Starting Your Own Business
26. Starting Your Own Business
Getting the Process Started
Choosing a Name
Forms of Ownership
Permits and Legalities
Raising Funds
Marketing
Web Promotion
Accounting and Finance
Keeping Track of the Money
Operations Management
Management
Where to From Here?
27. Career Development
Defining Goals
Climbing the Ladder
Finding Work
Part VIII CANADIAN MUSIC INDUSTRY AND INTERNATIONAL COPYRIGHT
What You Need to Know About Canada's Music Scene - Richard Flohil
International Copyright: The World Market Outside the United States - Phil Hardy and Dave Laing
Appendix A: Membership and Copyright Forms
Appendix B: Selected Readings
Appendix C: Professional Organizations
Glossary
Index
About the Author and Editor
